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Notes from the build

What we learn building and running sales and marketing systems, written up as we go.

2026-10-13 · Outbound · 20 min read

Cold email deliverability in 2026: 7 steps and a checklist

Most cold email that lands in spam was lost before anyone pressed send. Seven steps, the numbers that mean stop and a checklist to copy.

2026-10-06

2026-09-22

2026-09-08

OperationsRead more

2026-08-25

Lead routingRead more

2026-08-11

2026-07-28

2026-07-14

30 minutes. We map the two or three fixes worth making. You keep the map.