From who to target through to the booked meeting: lists built from buying signals, copy tested in variants, sending set up to protect your domain, and every reply routed to the right person.
What's included
ICP and buying-signal research
List building, enrichment, verification
Copy in your voice, A/B tested
Sending domains set up and warmed
Reply sorting and routing
Weekly results report
You getMeetings in your team's calendar, from accounts that fit.
Amara MensahVP Operations, FreightlineRaised Series BMeeting booked2m ago
Tom WalshCRO, HauliqNew VP SalesReplied18m ago
Priya ShahCOO, NorthlaneOpened new depotStep 2 of 31h ago
Jonah ColeHead of Sales, ParceloHiring 4 SDRsStep 2 of 33h ago
Lena FischerDir. Logistics, CargooExpanding to EUStep 1 of 3Yesterday
Daniel OrtizHead of RevOps, LanehouseNew warehouseStep 1 of 3Yesterday
System 02 · Content systems
Stay visible between the emails.
A pipeline that turns your calls, notes and client wins into posts and newsletters in your voice. You approve, it schedules. Prospects who look you up find someone worth replying to.
What's included
Repurposing from calls and notes
Drafts written in your voice
Your approval before anything posts
Scheduling across LinkedIn and email
You getA steady presence without a weekly writing session.
Why your list is the real copy problemLinkedIn post · from Tuesday's callScheduled
Five signals a buyer is readyNewsletter · drafted in your voiceTo approve
What Freightline changed in Q3Case study · from the win notesDrafting
System 03 · Paid ads
Spend where the pipeline comes from.
Meta and Google campaigns built, tracked and tuned against booked calls, not clicks. Retarget the accounts already in your outbound, so your second email arrives from a name they've seen.
Retargeting · outbound accountsShown to companies already in sequenceScaling
Search · competitor termsNo booked calls in 30 daysPaused
How it runs
Live in about 30 days. Tuned every week after.
You agree the brief and approve the copy. We build it, run it inside your accounts and report what moved.
01Week 1
Brief
We agree who to target and why now: the market, the buying signals and the offer.
02Weeks 2–3
Build
Lists checked and verified, copy written and approved by you, sending domains warmed.
03Week 4
Launch
First sends go out. Replies are sorted and the interested ones go straight to your team.
04Every week after
Tune
We test new variants, cut what isn't working and report what moved.
“
Sam built an outreach system tailored to our business, and we started seeing results almost as soon as it launched. He already feels like part of the team.
Julian KFounder
FAQ
Engage, answered.
What people ask before they start. Anything else, ask us on the call.
No. We send from separate domains set up and warmed for the campaign, so your main domain's reputation is never on the line.
02Where do the leads come from?
Lead databases plus buying signals such as funding, hiring and expansion. Every company is checked against your brief and every address verified before anyone is contacted.
03Who writes the emails?
We do, in your voice. You approve the sequence before anything sends, and we test variants against each other from the first week.
04What happens when someone replies?
Replies are sorted as they arrive. Interested ones go to the right person on your team; out-of-office and not-now replies are handled for you.
05Do we need all three systems?
No. Most teams start with the Outbound engine. Content and paid ads are added when they'd make the outbound land harder.
06Who owns the lists and campaigns?
You do. Everything is built in your accounts, so the lists, copy and results stay with you if we stop working together.
See where your time leaks.
30 minutes. We map the two or three fixes worth making. You keep the map.
