Capture · Lead capture, AI qualification and routing

No lead goes cold.

Every enquiry enriched, scored and with the right rep in minutes.

Book a free auditSee the systems
Minutesfrom form to the right rep
3 systemson every inbound lead
24/7no enquiry waits for Monday
The problem

Most enquiries are lost after the form. Not before it.

Pages leak the traffic you paid for, forms land in a shared inbox, and by the time someone replies the buyer has booked a call elsewhere.

Without a system
  • Pages that look fine but nobody has tested
  • Form fills landing in a shared inbox
  • Reps qualifying every lead by hand, good and bad
  • Hot leads waiting hours, sometimes days, for a reply
With Capture
  • Pages tested against real visitors until they convert
  • Every lead enriched with company, size and stack on arrival
  • Scored against your brief, so reps only see the ones that fit
  • Routed to the right person in minutes, day or night
The solution

Three systems. Every lead, handled the same day.

Most teams start with qualification and routing on the forms they already have. Landing pages come in when there's paid traffic worth converting.

System 01 · Landing pages and CRO

Turn the traffic you pay for into enquiries.

Pages designed, built and tested against real visitors. We audit what you have, ship the fixes fast and keep testing until the page earns its traffic.

What's included
  • Conversion audit of your current pages
  • Design and build, shipped fast
  • A/B tests run against real visitors
  • Forms wired straight to your CRM

You getMore enquiries from the same ad spend.

Book a free audit
System 02 · AI lead qualification

Know who's worth a call before you pick up the phone.

The moment a form lands, the lead is enriched with company, size and stack, then scored against your brief. The ones that fit are flagged; the rest are handled without a rep's time.

What's included
  • Enrichment on every inbound lead
  • Fit scoring against your ICP
  • Junk and spam filtered out
  • Scores and notes written to your CRM

You getReps spend their time on leads that can buy.

Book a free audit
System 03 · Lead routing

The right rep, in minutes.

Rules you agree once: by territory, deal size or round-robin. Every qualified lead goes to an owner straight away, with an alert and the context to reply well. Nothing sits unassigned.

What's included
  • Routing rules by territory, size or round-robin
  • Instant alerts in Slack or email
  • Escalation if nobody picks it up
  • Response times reported weekly

You getEvery qualified lead has an owner within minutes.

Book a free audit
How it runs

Live in about 30 days. Tuned every week after.

You agree the brief and approve the copy. We build it, run it inside your accounts and report what moved.

  1. 01Week 1

    Brief

    We map where leads come in today, what a good one looks like and who should get it.

  2. 02Weeks 2–3

    Build

    Enrichment, scoring and routing wired into your forms and CRM. Pages audited and fixes planned.

  3. 03Week 4

    Launch

    Live on every new enquiry. Qualified leads reach the right rep in minutes, with context.

  4. 04Every week after

    Tune

    We check scores against what closed, adjust the rules and test the pages.

FAQ

Capture, answered.

What people ask before they start. Anything else, ask us on the call.

Book a free audit
01Do we need new forms or a new CRM?

No. We work with the forms and CRM you already use, such as HubSpot, and add enrichment, scoring and routing on top.

02How does the AI decide who's qualified?

It scores each lead against the brief we agree with you: industry, size, role, stack and anything else that predicts a good customer. You see the score and the reasons, and we tune it against what actually closes.

03What happens to leads that don't fit?

They're not ignored. They get a polite reply or go into a nurture sequence, so nobody is left without an answer and your reps aren't chasing them.

04How fast does a lead reach a rep?

Within minutes of the form being submitted, at any hour. If the owner doesn't pick it up in the time you set, it escalates to someone who can.

05Do we need all three systems?

No. Most teams start with qualification and routing on their existing forms. Landing pages are added when there's paid traffic worth converting.

06Who owns the pages and the data?

You do. Everything is built in your accounts, so the pages, lead data and rules stay with you if we stop working together.

See where your time leaks.

30 minutes. We map the two or three fixes worth making. You keep the map.

Book a free audit